In their own words
To date, 12 organizations have stepped up and committed to being literacy heroes through the Letters for Literacy campaign. Through the proactive engagement of three new donors and seven returning sponsors, funds raised will go towards the support of literacy programs across the country.
Read what current 2012 Letters for Literacy sponsors have to say about getting involved in the program and being a literacy hero.
E – Ernst & Young
"Ernst & Young is committed to helping our people, our clients and those in our wider communities reach their potential. Our workplace culture emphasizes the importance of mentorship, lifelong learning and professional development for our people. And we extend this to our communities by helping young people — especially those from low-income and under-represented groups — complete their education," added Allan Mark, Partner and Corporate Responsibility Leader, Ernst & Young LLP, Canada. "We know that literacy equips people to join the workforce and contribute to a sustainable future for Canada. And that’s why we’re proud to support the Letters for Literacy program."
D - De Beers Canada
“Instilling a love of learning by helping lift literacy rates provides a lifetime of opportunities that one can develop into sustainable, transferable skills,” said De Beers Canada Director of External and Corporate Affairs Tom Ormsby. “De Beers Canada is proud to stand behind the letter D for development, determination and dreams in support of ABC Life Literacy Canada and their ‘Letters for Literacy’ campaign.”
H – HarperCollins Canada Ltd.
“Literacy is an issue of central importance, and it is more of a ‘solution’ than a problem. As publishers of reading materials for all ages and interests, we know the importance of literacy’s role in the healthy development of individuals, families, and communities,” commented David Kent, HarperCollins Canada Ltd President & CEO. “We are always happy to support any of ABC Life Literacy Canada’s unique marketing campaigns, and to encourage other organizations to do so. We also think it’s very cool to outright own the letter H…!”
N - Nutella (Ferrero Canada Ltd.)
“Nutella has supported literacy development for some time through sponsorship of “Breakfast for Learning,” said Allan Cosman, President & CEO Ferrero Canada Ltd. "We see great synergy between proper nourishment of children, especially at Breakfast, and their ability to learn. Hence Letters for Literacy is a natural extension of Nutella’s effort to support learning and literacy."
P - Promontory Financial Group Canada ULC
"Promontory is grateful for the opportunity to sponsor the letter P. 'P' is for Parents, on whose laps children become lifelong readers,” said Sheryl Kennedy, CEO of Promontory Financial Group Canada ULC. “P is also for Partnership, such as this one between businesses and ABC Life Literacy Canada. As a financial services consulting firm and a “knowledge business,” Promontory recognizes the importance of helping individuals lead fully engaged lives through literacy -- and the value of the Letters for Literacy campaign.”
R – Rogers Communications Inc.
“Rogers is proud to sponsor ABC’s Letters for Literacy campaign, said Stacey Grant-Thompson, Vice-President and General Manager, Chatr, Rogers Communications." Literacy is an essential skill and is one element of The Rogers Youth Fund which is our national commitment to help Canada’s youth overcome barriers to education, empowering them to succeed in the classroom and beyond.”
S – Scotiabank
"The ability to read and understand the written word is critical to our every day lives," said John Doig, Scotiabank Senior Vice-President, Toronto Region. "At Scotiabank we are proud of our ongoing involvement with Letters for Literacy, a program that supports the fundamental need for literacy in our communities."
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