ABC Life Literacy Canada

Ever wonder who is behind the eye-catching Family Literacy Day promotional campaign? It’s Brandworks International, a Toronto-based advertising agency comprised of a group of dedicated and talented professionals helping ABC Life Literacy connect with more Canadians about the importance of literacy. Brandworks is so committed to the cause that its staff even modeled for a Family Literacy Day campaign!

ABC Life Literacy Canada would like to officially commend Brandworks for their continued support and dedication in the development of fantastic advertising campaigns. Most recently, Brandworks developed the online campaign for the 10th annual ABC Life Literacy Media Sale, which generates much-needed funds for literacy programming across Canada.

“We are delighted to be working with Brandworks once again. Their commitment to ABC Life Literacy Canada and grasp of the literacy cause has helped to created impactful awareness campaigns,” says Margaret Eaton, President, ABC Life Literacy Canada.

ABC Life Literacy has worked with Brandworks on several campaigns including two Family Literacy Day campaigns. They also created the first Family Literacy Day television public service announcement, “Learn Anywhere.” In addition, the agency created the first-ever Munsch at Home Contest campaign including design of the winning story advertorial incorporating the original illustration by Michael Martchenko. With their help, the 2010 Munsch at Home Contest saw the highest number of entries ever at 600! Be sure to look in your local newspaper in the coming months for the new LEARN campaign created by Brandworks, that directs readers to visit LookUnderLearn.ca for help with their reading, writing and math skills.

So, how does Brandworks come up with their unique ideas?

“When working on a literacy campaign, the creative juices are always flowing because so many of our talented staff are passionate about this important cause,” says Lorne Kirshenbaum, Principal, Brandworks International. “It is an honour and a privilege to be working with ABC Life Literacy Canada. It is a tremendous organization with a mandate that is gaining increased scope and importance as Canada and Canadians compete in the wider global community and economy.”

Brandworks is a privately held full-service marketing and communications company with an emphasis on all things branding. They act as Agency of Record, a branding consultancy and as a strategy and planning group. For over 16 years, they have successfully combined branding and brand development with go-to-market execution. Their current client list includes Nikon Canada, Xplornet Internet Services, various Ontario government ministries, Ontario Toyota Dealers Advertising Association, Tetra Pak and William Grant & Sons. For more information, visit www.brandworks.com.