LEARN, Canada’s first national literacy campaign, has been running successfully since 1994. Thanks to The Yellow Pages Group™ and DirectWest, LEARN has assisted tens of thousands of learners in seeking help to improve their literacy skills.
How LEARN works:
By looking under the heading 'LEARN' in the Yellow Pages™ or DirectWest directories, or by visiting LookUnderLearn.ca, Canadians can find contact information for their local literacy organization. The LEARN ads help adults at various levels of literacy to get to the next step - finding the learning program suitable for them.
The LEARN program is one of the most common ways for adult learners to find out about literacy organizations - and 95 per cent of potential learners who saw a LEARN ad said that it helped them decide to call.
Learn More. Achieve More.
ABC Life Literacy Canada has developed a new print and online awareness campaign that directs adults to local literacy programs. Download print and online ads!
Thank you to the following media for supporting the LEARN campaign:
100 Mile House Free Press, 24 Hours (Toronto), Brome County News, Capital News Daily, Central Plains Herald-Leader, Chatelaine, Chilliwack Progress Daily, City Parent Magazine, Cormox Valley Record, Cowichan Valley News Leader Daily, Creston Valley Advance, Grand Forks Gazette, Herald Leader, Kamloops This Week Free Daily, L'Express, L'Horizon, Le Gout De Vivre, Nanaimo News Bulletin Daily, North Thompson Star Journal, North Thompson Times, Northern Life, Pattison Outdoor, Penticton Western News Daily, The Abbotsford News Daily, The Daily Graphic, The Gazette, The Golden Ears Daily, The Leader Daily, The Morning Star Daily, The Northern Daily, The Peace Arch News Daily, The Record (Sherbrooke), The Sault Star, The Summerland Review, The Toronto Star (Metro Ed.), The Valley Sentinel, Victoria News Daily