ABC Life Literacy Canada

The Honourable Joyce Fairbairn, P.C. Literacy Public Awareness Award

Established in 1996, this national award recognizes Canadian corporations' exceptional contributions in support of literacy. Dubbed the Joycee, it is named after Senator Joyce Fairbairn, a long-standing champion of the literacy cause in Canada. Its many recipients include Great-West Life, London Life and Canada Life, CBC-Radio Canada, Canadian Community Newspapers Association, CanWest Global Communications Corporation, Coca-Cola Ltd., Honda Canada Inc., Maclean-Hunter Publishing (now Rogers Media), Royal Bank Financial Group and Yellow Pages™ Publishers (*see full list, below*).

Award Recipients

2011 - Barenaked Ladies
2009-2010 - HarperCollins Canada
2008 - Great-West Life, London Life and Canada Life
2007 - ACLC Inc.
2006 - Blake, Cassels & Graydon LLP
2005 - CBC-Radio Canada
2004 - CanWest Global Communications Corp.
2003 - Coca-Cola Ltd.
2002 - Air Canada
2001 - Canadian Cable Television Association, Canadian Community Newspapers Association
2000 - TAXI Advertising
1999 - Royal Bank Financial Group
1998 - Honda Canada Inc.
1997 - Baton Broadcasting System (CTV)
1996 (inaugural year) - Canadian Yellow Pages™

Publishers, Maclean Hunter Publishing Limited, Mediacom Inc., Southam Inc., Telemedia Publishing