ABC Life Literacy Canada

Families can get together to colour and answer image-specific questions in the second annual Family Literacy Day Colouring Contest presented by Postmedia Raise-a-Reader™

(Toronto, ON – December 14, 2011) – The 14th annual Family Literacy Day® takes place on January 27, 2012 to encourage families to engage in at least 15 minutes of learning activities on a daily basis. With the busy lives parents lead, it can be tough to spend time learning as a family, which is why ABC Life Literacy Canada and Postmedia Raise-a-Reader™ have come together once again to present the Family Literacy Day Colouring Contest.

The Family Literacy Day Colouring Contest offers a great learning opportunity for families to practice their literacy skills. With an image of a town ready to be coloured in, parents can show children the different elements that make up a neighbourhood, teach them about colours and point out shapes.

Starting December 14, 2011, families across Canada can download the contest entry form at FamilyLiteracyDay.ca, colour it in and answer the fun image-related questions together. Postmedia and Raise-a-Reader partnering newspapers across Canada will also feature the colouring contest in special print placements leading up to Family Literacy Day on January 27, 2012.

Postmedia Raise-a-Reader has been dedicated to raising awareness of family literacy since 2002, and so we are pleased to play a role in Family Literacy Day,” said April Andreosso, Director of Corporate Promotions at Postmedia Network Inc. “With the offering of a special Family Literacy Day Colouring Contest, we give parents and children the opportunity to engage in a fun literacy activity and also encourage them to support the Raise-a-Reader program.”

Completed entries can be sent to ABC Life Literacy Canada for a chance to win 1 of 13 Family Literacy Day Raise-a-Reader prize packs. The contest runs until January 31, 2012.

“We are so pleased that Raise-a-Reader and its partnering newspapers have joined us once again this year to help extend the literacy message,” said Margaret Eaton, ABC Life Literacy Canada President. “We had great success with the Family Literacy Day Colouring Contest last year, and are excited that more families will take part this year, ultimately helping to increase their family literacy skills.”

The Family Literacy Day Colouring Contest offers a great learning opportunity for both adults and children. With an image of a town ready to be coloured in, parents can show children the different elements that make up a neighbourhood, teach them about colours and point out shapes. The image of the town ties into Family Literacy Day 2012’s marketing campaign, which demonstrates how learning can happen anywhere. Take the colouring contest to Grandma’s house, work on it while waiting in the doctor’s office or carry it with you for a long car ride. There are many opportunities in our daily lives to learn – we just have to embrace them!

All Canadians are invited to take a learning journey for Family Literacy Day 2012. Learning happens everywhere, and it's easy to make learning part of your daily life. For more information, including resources, more contests and event listings, visit FamilyLiteracyDay.ca.

Share on Facebook

Tweet