ABC Life Literacy Canada

Money Matters

ABC CANADA is looking for a Founding Sponsor to create a new, national financial literacy program, Money Matters, for adult learners across the country. While financial literacy programs exist for children and newcomers to Canada, there is a gap in the market for a program that addresses adults with literacy issues. The International Adult Literacy Survey in 2003 confirmed that the quantitative literacy (numeracy) skill level of Canadians is lower than reading or writing skills levels. Your donation will aid ABC CANADA in the development of Money Matters to help adult learners make appropriate decisions in managing their personal finances while gaining confidence in dealing with their finances. ABC CANADA will also work with your organization to establish volunteer opportunities for your employees at adult literacy centres across the country.

Ben & Jerry’s ‘If I had 1,000,000 flavours’

Ben & Jerry’s, has joined forces with one of Canada’s most beloved bands, Barenaked Ladies, to serve up its first-ever Canadian flavour – If I had 1,000,000 flavours. Through its partnership with Ben & Jerry’s, Barenaked Ladies will donate its entire share of the proceeds from the sale of If I had 1,000,000 flavours to support ABC CANADA Literacy Foundation. Read more…

Family Literacy Day®

Family Literacy Day® (FLD) was created by ABC CANADA Literacy Foundation and Honda Canada in 1999 to promote the importance of reading and learning together as a family all year round. Every year on January 27, hundreds of thousands of Canadians from communities across Canada celebrate this special day at literacy-themed events coordinated by literacy organizations, schools, public libraries and families.

The Gutenberg Media Grab

An innovative “virtual” fundraiser! Join corporate marketing execs, ad agencies and other media buyers for an opportunity to buy coveted media space at 65% off the rate-card value – all without leaving the comfort of your own office! Visit the Gutenberg Media Grab site for your chance to grab some of Canada’s leading media, with proceeds to ABC CANADA.

Look Under LEARN

ABC CANADA Literacy Foundation and in-kind sponsor Yellow Pages are responsible for an awareness campaign called Look Under LEARN. The LEARN program is supported by a national network of over 400 literacy organizations that connect Canadian adults with literacy challenges to support in their local communities. The program is supported by ABC CANADA Literacy Foundation’s national, bilingual advertising campaign called Look Under LEARN, which enlightens Canadians that they can find help with their reading, writing and math skills by looking under the word “Learn” in their local Yellow Pages.

PGI Golf Tournaments for Literacy

The PGI Golf Tournaments for Literacy is a fundraising event like no other. With at least one PGI in every Canadian province and territory, the reach far exceeds that of any other literacy event. And every dollar raised at both the national and local level is directed to literacy programs in communities across Canada. Since 1986, the PGI Golf Tournaments have raised more than 10 million dollars, net, for literacy. For more information, please visit PGI Canada.

Stay Smart®

There are many fun things a family can do together that enrich their vacation experience, build literacy skills, and help them stay smart on the road. That’s why Holiday Inn Express® hotels and ABC CANADA created the Stay Smart ® literacy bookmark that includes fun and educational activities for families during their travels. See some Stay Smart® literacy tips.

For sponsorship opportunities, please contact Rina Khosla, Director of Marketing and Partnerships at 416-218-0010 ext. 125.