ABC Life Literacy Canada

ABC Life Literacy Canada has an impressive roster of corporate supporters who champion the issue of literacy in Canada. We receive generous financial contributions, corporate sponsorships, donated media space, creative services and in-kind donations that allow us to reach Canadians everywhere with our literacy programs and promotional campaigns.

A close relationship between ABC Life Literacy Canada and the corporate sector is essential in raising public awareness of literacy and in positioning literacy as a critical issue for the Canadian business sector. The fact that four out of 10 Canadian adults struggle to some degree with low literacy can seriously jeopardize Canadians’ ability to meet the demands of a rapidly-changing and technologically advancing workplace, and to reach their full potential at home and in society.

Please get involved! ABC Life Literacy Canada offers a number of innovative ways for the corporate community to support literacy in Canada. If you’d like to discuss ways in which you can help, please contact Keith Murray, Director Partnership Marketing, at 416- 218-0010, ext. 125, or toll-free at 1-800-303-1004, ext. 125, or by email at kmurray@abclifeliteracy.ca.

• Corporate Donations
• Corporate Partnership
• ABC Life Literacy Media Sale
• Gifts-In-Kind
• Letters for Literacy

Corporate Donations

A philanthropic corporate donation is a simple and efficient way to support ABC Life Literacy Canada. By associating your company with us, you are:

• Demonstrating tangible concern for the literacy cause
• Reducing your corporate tax burden through the tax receipt that is issued for your donation
• Receiving national corporate recognition for your contribution

To make a corporate donation, please contact Keith Murray, Director Partnership Marketing, at 416- 218-0010, ext. 125, or toll-free at 1-800-303-1004, ext. 125, or by email at kmurray@abclifeliteracy.ca.

Corporate Partnership

With a long and successful history of developing creative corporate partnerships, ABC Life Literacy Canada can help your company achieve the following business objectives:

Raise your profile in the community. Support for ABC Life Literacy Canada delivers promotional value. It gets your name, products and services into the community. Our initiatives attract wide and diverse audiences, and our local and national media contacts are extensive. We partner with literacy organizations and coalitions in every province and territory.

Enhance your corporate image. Consumers have a more positive image of companies associated with charitable causes. Support for ABC Life Literacy Canada directly links your company with our mission, our record of success and our partners and stakeholders across the country.

Foster employee goodwill, involvement and teamwork. Employees take pride in working for a socially responsible company, and are more motivated to work for a company that gives back to its community. A partnership with ABC Life Literacy Canada may also offer ways for employees to get involved with several program initiatives. Employee participation builds teamwork across an organization and promotes positive corporate spirit.

Conduct a comprehensive evaluation. Every ABC Life Literacy Canada partnership includes comprehensive reporting, with detailed quantitative and qualitative analyses, media-relations evaluations and program recommendations.

We have three ongoing partnership programs that continue to grow and generate greater corporate involvement year after year:

Family Literacy Day
Look Under LEARN

To discuss your idea or concept for a corporate partnership with ABC Life Literacy Canada, please contact Keith Murray, Director Partnership Marketing, at 416- 218-0010, ext. 125, or toll-free at 1-800-303-1004, ext. 125, or by email at kmurray@abclifeliteracy.ca.

ABC Life Literacy Media Sale

The ABC Life Literacy Media Sale (formerly the Gutenberg Media Grab), is an online sale of advertising space that is donated by leading magazines, newspapers, websites and outdoor media from across the country. Since 2000, more than $1 million has been raised for literacy programming, making the ABC Life Literacy Media Sale our largest and most successful fundraiser.

How it works: The donated media is sold at 65% off the rate card value with all funds raised going towards ABC Life Literacy's work to inspire Canadians to increase their literacy skills. Funds raised will extend our reach to more communities across Canada, encouraging those with reading, writing and math challenges to seek help.

Visit the ABC Life Literacy Media Sale website.

Gifts-In-Kind

You may also donate your company’s products or services to support the work of ABC Life Literacy Canada, such as:

• A portion of your company’s advertising space or airtime so that ABC Life Literacy Canada can air our professionally produced Public Service Announcements on literacy issues
• A portion of your company’s advertising space or airtime to benefit our advertising fundraiser, the ABC Life Literacy Media Sale
• Products that ABC Life Literacy Canada can distribute at our various events
• Printing or production services for ABC Life Literacy Canada’s promotional materials

Letters for Literacy

ABC Life Literacy Canada's exclusive fundraiser Letters for Literacy, helps to raise funds for literacy and acknowledge the heroes who stand behind the cause. Letters of the alphabet can be purchased by businesses and individuals for $5,770 each to help achieve our goal of raising $150,000. Your logo will then be included beside the letter purchased in a printed recognition advertisement. Buy a letter now!